Larastika Oktavianti

Larastika Oktavianti is an experienced digital marketing professional with a strong background in managing digital strategy and analytics. Currently serving as the Jenius Portfolio & Activation Lead at PT Bank SMBC Indonesia Tbk since August 2020, Larastika has previously held key roles in digital marketing and analytics at Bank OCBC NISP and PT Bank BTPN Tbk, where responsibilities included orchestrating digital assets and leading online growth initiatives. Larastika's expertise extends to leading teams in new media distribution and digital planning across various organizations, including MEC Indonesia and Growinc Group Indonesia. A graduate of BINUS University with a Bachelor's degree in Information Technology, Larastika combines technical knowledge with data analysis to achieve digital marketing goals.