Michelle Gonzalez McEvoy

Michelle Gonzalez McEvoy is a seasoned marketing professional with a strong background in digital marketing and process innovation. Currently serving as Sr. Manager of Marketing AI Process Innovation at PTC since May 2014, Michelle leads initiatives to incorporate advanced AI technologies into marketing processes, focusing on customer engagement and personalization. Previous roles at PTC include Marketing Automation & Process Improvement Manager and Manager of Web Production & Delivery, where Michelle optimized digital marketing workflows and managed a high-volume web production team. Prior experience includes web production consulting for Body Dynamite Pro, marketing technology advocacy at Flexo Concepts, and leadership roles at AboutJobs.com, Into Networks, and Sybase. Michelle holds a Bachelor’s degree in Management from UMass Boston.