Allison Bentley is a highly experienced retail and e-commerce professional, currently serving as the Senior Director of E-Commerce at Public Lands within DICK'S Sporting Goods since January 2024. Prior to this role, Bentley held the position of Senior Director of Strategic Programs at GNC from 2022 to 2024, where innovation in health and wellness was a primary focus. Previous experience includes serving as Director of E-Commerce at EssilorLuxottica in 2021-2022, Senior Director of Merchandising and Strategy at Hemp Synergistics from 2020 to 2021, and positions at Zappos Family of Companies from 2010 to 2020, where Bentley progressed from Director of Merchandising to Merchandise Manager and Senior Buyer. Earlier in the career, Bentley worked as a Merchandise Planner at Follett Higher Education and in a merchandising rotation at Cintas. Bentley holds a Bachelor of Science degree in Human and Consumer Sciences with a focus on Retail Merchandising and Business from Ohio University.