Public Lands
Gina Watkins is an experienced professional in visual merchandising and retail management, currently serving as the Manager of Visual Merchandising - Apparel at Public Lands since March 2022. Prior to this role, Watkins spent over four years at DICK'S Sporting Goods in various positions, including Manager of Visual Merchandising and Senior Space Planning Analyst, contributing to the company's visual brand identity and space optimization strategies. Earlier experience includes serving as Store Manager at BCBGMAXAZRIAGROUP from April 2012 to April 2017. Gina Watkins holds a Bachelor of Business Administration in Marketing from the University of Pittsburgh, awarded between 2001 and 2005.
Public Lands
At Public Lands, we exist to celebrate and protect our Public Lands. We believe these national treasures are meant to be explored by everyone, protected and celebrated so they may live on for generations. With this in mind, we work to enable every community to get outside, explore, and push boundaries while protecting our public lands. Our mission grounds us in the communities we serve and drives our commitment to inspire and enable a diverse community of people to experience the profound power of the outdoors, either in their backyards or in our nation’s public lands. We are also committed to our unmatched set of standards for environmental practices.