Chris Mottershead has an extensive work experience in various companies and roles. Chris started their career as a Business Development Executive/Marketing Manager at Eurostat Group in 2005, where they were responsible for the UK division's marketing budget and activities. Chris then joined EMAP in 2006 as a Digital Account Manager, focusing on generating online advertising revenue and enhancing exhibitors' commercial presence on event websites.
In 2011, Chris joined Fairfax Media as a Senior Account Manager, where they managed direct and agency clients and adapted solutions across multiple platforms. Chris achieved a 250% budget increase in 2017 during their time as a Client Development Manager at Rakuten Advertising, where they provided display and retargeting solutions.
Chris then moved to Criteo in 2018 as a Sales Manager, helping commerce companies and brand manufacturers acquire and engage customers through predictive technology and digital advertisements. In 2019, they returned to Rakuten Advertising as the Connected TV/OTT Media & Performance Solutions Lead - Senior Client Development Manager, responsible for sales, growth strategies, and monetization of digital media properties in the APAC region.
In 2023, Chris took on the role of Commercial Director, APAC at Publica, where they played a key role in commercial activities in the Asia-Pacific region. Chris also became a Council Member at Asia Video Industry Association and IAB Australia.
Throughout their career, Chris has demonstrated strong sales and marketing skills, as well as expertise in digital advertising, media monetization, and client development.
Chris Mottershead completed their Higher National Diploma in Marketing Management & Spanish at The Manchester Metropolitan University from 2002 to 2005. In addition, they have obtained several certifications including Edge Academy Certified: Marketing Foundations from The Trade Desk in August 2019, Trading Academy Certified - Professional from The Trade Desk, Inc. in August 2019, and Trading Academy Certified – Connected TV from The Trade Desk, Inc. in August 2019. Chris also holds a Triple Lift Native certification from TripleLift. The specific dates for the Triple Lift Native certification are not provided.
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