Caroline Wright is an experienced professional in brand experience and media planning, currently serving as Associate Director of Brand Experience at Publicis Collective since October 2025. Prior to this role, Caroline held various positions at Carat from January 2020 to October 2025, advancing from Assistant Media Planner to Sr Manager for Media Planning dedicated to Cadillac. Key responsibilities included collaborating with planning teams to develop multi-channel media strategies, analyzing data for audience insights, and creating budget scenarios for clients. Earlier experience includes serving as an Undergraduate Research Assistant at the MSU Media and Advertising Psychology Lab, where experiments were designed to examine consumer behavior, and a Strategy and Analytics Intern at Leo Burnett, focusing on automotive advertising analysis. Caroline holds a Bachelor of Science in Advertising Management from Michigan State University.
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