Kim Heffel

Kim Heffel is an experienced professional in the field of research and media, currently serving as SVP Director of Research at Publicis Collective since November 2019. Prior to this role, Kim held various positions at Carat USA from March 2012 to October 2019, culminating in the role of Director of Consumer Insights and Research. Kim's earlier experience includes positions at Starcom MediaVest Group, GM Planworks, and PHD, where responsibilities involved managing media strategies, consumer insights, and advertising plans for automotive clients. Kim Heffel earned a Bachelor of Business Administration in Marketing and Spanish from Western Michigan University's Haworth College of Business between 1995 and 1999.