Sasha Firsten

Sasha Firsten is an accomplished professional in the field of digital investment and media planning, currently serving as Associate Director of Digital Investment at Publicis Collective since August 2021. With prior roles including Supervisor and Senior Associate in the same department, as well as Media Planner at Daniel Brian Advertising, Sasha has demonstrated expertise in making strategic advertising investment decisions and managing client expectations through comprehensive performance presentations. Earlier experience includes serving as an Associate at Publicis Collective and a Sales Associate at Shinola. Sasha holds a Bachelor's Degree in Public Relations/Advertising with a minor in Hospitality from DePaul University, earned in 2018.