Cristina Cham

Cristina Cham currently serves as Customer Experience (CX) & Commerce Strategy at Publicis Commerce since June 2025. Prior to this role, Cristina was Vice President, Group Strategy Director, Commerce & Growth at Razorfish, where strategic efforts led to substantial growth for numerous US-based clients, including CVS Health and PayPal. Cristina also held the position of Vice President, Customer Success, US at JULIUS Connected 2 Grow, significantly enhancing online account activity and average order value for fashion brands. Additional experience includes Vice President, Experience Strategy at Luckie & Company, Director of Strategy at VML, and senior roles at The Coca-Cola Company and SABMiller, focusing on digital innovation and marketing strategies. Cristina's educational background includes an MBA in Consumer and Product Management from The Graduate School at the University of North Carolina at Chapel Hill and dual Bachelor's degrees in Business Administration and Accounting from Pontificia Universidad Católica Argentina.