Karen Khattab

Karen Khattab is an experienced Ecommerce Manager at Publicis Commerce since November 2021, specializing in launching and optimizing marketing campaigns for top retailers in GCC markets. Notable responsibilities include analyzing client sales data to drive strategic initiatives, negotiating joint business plans with regional retailers, and contributing to the development of the commerce content playbook. Previous roles include Senior Ecommerce Executive and Ecommerce Executive at Publicis Commerce, where Karen managed various retail media campaigns and executed ecommerce strategies to meet revenue targets. Earlier experience includes positions at Publicis Groupe as a Performance Marketing Specialist and at Omnicom Media Group as a Paid Search Executive, as well as a Marketing and Business Development Coordinator at INFOSYSTA. Karen holds a degree from the American University of Beirut and a Lebanese Baccalaureate in Economics and Sociology from International College.