Rachel Piot

Director Business Intelligence at Publicis Health Media

Rachel Piot has a diverse work experience in the media and advertising industry. Rachel started their career at VINTAGEMUSE, where they founded an event promotion team specializing in era and themed events. Rachel utilized advertising knowledge and guerrilla marketing to promote shows.

Rachel then joined Comcast in 2012 as a Digital Traffic Coordinator before being promoted to Senior Interactive Traffic Specialist in 2015. At Comcast, they were responsible for managing digital traffic and coordinating campaigns.

In 2017, Rachel joined Crossmedia as an Advanced Digital Ad Ops Specialist. Rachel'srole involved supporting account teams, assisting with platform integration, and implementing pixels. Rachel specialized in digital video application and worked with various brands across industries.

Most recently, Rachel joined Publicis Health Media in 2019. Rachel started as a Manager, Media Technology, where they managed direct reports and oversaw campaign activation and updates. Rachel provided pixel strategy recommendations based on media tactics.

Rachel was then promoted to Associate Director, Media Technology, where they continued to oversee media health, verification, and brand safety. Currently, they hold the position of Director, Media Technology at Publicis Health Media.

Rachel Piot holds a Bachelor of Science (B.S.) degree in Music Industry and Business from Drexel University. In 2018, they obtained certifications in Adobe Ad Academy SPECIALIST and Attribution from Adobe and C3 Metrics respectively.

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