Yesenia Bautista has extensive work experience in the field of point of care media. Yesenia began their career as an Account Coordinator at TransWorld Marketing in 2005 and later worked as an Account Coordinator at Brand Lifting Communications from 2006 to 2008. Yesenia then joined Kinetic Worldwide as an Account Manager from 2007 to 2016. In 2017, they joined Wavemaker as a Director of Point of Care, where they worked until 2018. From 2018 to 2021, they served as the Director of Point of Care at Hearts & Science. Currently, they hold the position of Vice President of Point of Care Media at Publicis Health Media, starting in 2022.
Yesenia Bautista earned a Bachelor of Science degree in Business with a focus on Marketing from New Jersey City University, where they studied from 1999 to 2004.
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