Annie Perretta

Annie Perretta is an experienced marketing and strategy professional with a proven track record in various leadership roles. Currently serving as SVP of Go To Market Strategy at Publicis Groupe since October 2025, Annie previously held the position of Group Strategy Director at Initiative from April 2023 to October 2025. Prior experience includes Director of Marketing at Capsule, where national marketing strategy development and collaboration with product and sales teams were key responsibilities. At TOMS, Annie advanced from Global Marketing Manager to Senior Global Marketing Manager, overseeing brand repositioning and product launch marketing. Prior roles at Ogilvy involved leading brand and marketing strategies for diverse industries, and early experience included consultancy at Interbrand and positions at Lincoln Center for the Performing Arts. Annie holds an MBA from NYU Stern School of Business and a Bachelor of Arts in Sociology and Dance from Wesleyan University.