Helen Lafford

Helen Lafford currently serves as the Head of Strategic Growth & Executive Engagement at Publicis Groupe, a position held since October 2025. Prior to this role, Helen was the SVP Chief Growth Officer for the UK and Europe at Stagwell from January 2023 to October 2025. Helen has extensive experience in the media and advertising industry, including positions as EMEA Head of Growth and Network Operations Director at Initiative from October 2019 to February 2023. Helen also held the role of Global Head of Special Projects at Blue 449 from June 2016 to October 2018, focusing on brand vision enforcement and client engagement. Further contributions include supporting Project Everyone in 2015 in announcing the United Nations Global Development Goals and a previous tenure as Business Director at Mindshare from March 2001 to April 2013.