Joseph Yaacoub

Joseph Yaacoub is a seasoned professional in digital marketing with extensive experience across various roles and organizations. Currently serving as the Publicis Academy Lead for the Middle East & Turkey at Publicis Groupe, Joseph has also held positions such as Manager and Senior Executive in Performance Marketing. Additionally, Joseph is a Course Instructor at Holy Spirit University of Kaslik, specializing in Digital Marketing Strategy, and has been delivering training on Advanced Social Media Marketing and Mastering Digital Marketing at Amideast/Lebanon. Joseph's consultancy work includes developing strategies and analytics since June 2011. Previously, Joseph contributed to the digital marketing landscape through roles at Morgan International, Endemol Middle East, and several other esteemed organizations. Joseph holds two master's degrees in Communication and Information from Saint Joseph University and in Marketing from Holy Spirit University of Kaslik, along with a bachelor's degree in Communication Arts from Lebanese University.