Melisa Borgatti

Melisa Borgatti possesses over 20 years of experience in digital media and advertising, currently serving as the Precision | Programmatic Partnerships & Platforms Director at Publicis Groupe since November 2010. In this role, Melisa leads strategic initiatives in programmatic partnerships and marketplace development, focusing on operational efficiency and digital media investment growth. Previous positions include AdTech Senior Manager at TAAG, where Melisa oversaw AdOps teams and standardized best practices, and Traffic Account Manager at VivaKi, managing digital campaign execution and optimization. Earlier experience at Mindshare involved roles as Digital Account Manager and Digital Account Executive, where Melisa specialized in media strategy across multiple channels for top clients. Melisa began a career in administration at Despacho de Abogados.