Racha Makarem

Racha Makarem is a seasoned professional in the fields of research, insights, and media, currently serving as a Client Partner at Publicis Groupe since October 2023. In addition, Racha has held the position of Managing Director for the research and insights arm at Business Compass, part of Vivaki MENA, since January 2009, and has extensive experience with Starcom Media Vest Group, where Racha has fulfilled roles as General Manager of Business Compass MENA and CEO for the MENA region since October 2003. Racha Makarem’s career is marked by a strong focus on leadership within the marketing and media sectors.