Veysel Yesilbas

Veysel Yesilbas, PhD, currently serves as Vice President of Data Science at Publicis Groupe since October 2025. Previously, Veysel held leadership roles at Horizon Media, including Group Lead Data Scientist - Marketing, where expertise in machine learning enhanced product performance and marketing strategies. Veysel's academic contributions as an Adjunct Professor at New York University involved designing graduate-level courses on advanced data analysis techniques. A strong background in data science and analysis stems from past roles at organizations such as ODU Virginia Modeling, Analysis & Simulation Center, and NATO Allied Command Transformation. Veysel's educational qualifications include a PhD in Engineering Management from Old Dominion University and degrees in Electronics Engineering and Security Strategy Management from Turkish National Defense University.