Benoit Soucaret

Benoit Soucaret currently serves as Senior Director of Experience Design and Group Creative Director at Publicis Sapient, a position held since April 2025. Prior to this role, Benoit was the VP Global and Experience Design Lead at Merkle from April 2024 to April 2025, and previously held the title of Chief Experience Officer at Merkle EMEA from November 2021 to April 2024. Benoit's extensive experience also includes positions as Group Creative Director and Creative Director at LiveArea, as well as Head of Digital Design at Jack Wills. As a founding partner and Creative Director at Whatalovelyday and Senior Art Director at Binamic, Benoit has cultivated a robust portfolio since beginning a career in digital design at sketch London. Benoit holds an MBA from Esade, focusing on Entrepreneurship, Business & Marketing Strategy, Finance, Economics, Leadership, and Management, and a Bachelor’s degree in Advertising, Art Direction, and Graphic Design from ECV - École de création visuelle.