Cassandra Kelsall

Cassandra Kelsall is an experienced design leader currently serving as Senior Director of Experience at Publicis Sapient, responsible for enhancing client growth and innovation through human-centered product and service design in Australia. With a robust background in experience design, Cassandra has held various leadership roles, including Head of Experience at Publicis Sapient and Associate Creative Director at SapientRazorfish. Previous experience ranges from managing product delivery processes at SapientNitro to freelance creative direction for international brands. Cassandra's education includes a Bachelor of Arts in Graphic Design from the University of the Arts London, along with various professional development courses in product management and strategy.