Jason Lam

Jason Lam is a seasoned professional in data strategy and digital marketing, currently serving as Senior Principal and Director of Data Strategy at Publicis Sapient since May 2022. Previously, Jason held various roles at Accenture Song from February 2021 to April 2022, including Senior Manager of Digital Marketing, and had a significant tenure at Publicis Sapient between 2016 and 2021 as Associate Director and Manager in Data Science and Analytics. Jason's career also includes positions at RSA Canada and Rogers Communications Inc., where responsibilities ranged from Digital Strategy Manager to Senior Business Analyst in eCommerce Analytics. Earlier experience includes a role as Senior Search Marketing Specialist at iProspect and Web Analytics Specialist at Microsoft. Jason holds an MBA from the University of Toronto - Rotman School of Management and an Honours BA in Digital Enterprise Management from the University of Toronto Mississauga.