Publicis Sport & Entertainment
Samantha Levy is an accomplished professional in business development and partnership sales within the sports industry. Currently serving as Associate Director of Business Development at Publicis Sport & Entertainment since July 2025, Samantha previously held the position of Director of Partnership Sales & Service at Playfly Sports from June 2022 to July 2025, where responsibilities included managing Penn State Sports Enterprises and providing partner services for USC Sports Properties. Early career experiences include working as an Account Executive at Octagon, focusing on sports sponsorships with key client Taco Bell, as well as internships at Sports Illustrated and CBS Sports, the latter being impacted by COVID-19. Samantha's foundational experiences in marketing and talent at Paradigm Talent Agency and RPM Raceway further demonstrate a diverse skill set in strategic partnership development. Samantha graduated Magna Cum Laude from the USC Annenberg School for Communication and Journalism and also undertook studies at UNSW and the University of Wisconsin-Madison.
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Publicis Sport & Entertainment
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Publicis Sport & Entertainment is a wholly owned division of Publicis Groupe. Driving value for brands and rights holders in sport and entertainment, we are headquartered in London with offices in fifteen markets around the world. Adopting the Publicis Groupe’s Power of One model, Publicis Sport & Entertainment is active across the entire value chain, from strategic consulting and research to creative leadership, content creation, PR, social/digital activation and experiential execution. We offer partners a unified, client-centred model that gives them access to all the Groupe’s expertise, tools, and insight that has been built through work for some of the biggest brands and rights holders over the last 20 years. Publicis Sport & Entertainment works with a number of leading brands and rights holders including; Gillette, Samsung, Disney, TikTok, World Athletics, FIFA, IOC and UEFA