Publicity For Good (PFG) is a millennial-run communications firm that provides high-level, disruptive publicity and social media services for its wide array of purpose-driven clients in the health and fitness, beauty, food and beverage, retail, coaching, and direct-to-consumer industries. Founded in 2016 by Heather DeSantis, former Miss Ohio International, celebrated publicist, and Forbes 30 Under 30 nominee, PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.

DeSantis, who runs PFG from her Airstream, has been named as one of the most sought-after PR professionals for CPG brands. She was recently given the PRNEWS Top Women in PR 2021 Entrepreneurs Award and has been working with CPG clients for nearly a decade.

PFG is a counter-culture PR firm that is committed to helping purpose-driven brands grow, increase their ROI, and make more impact so they can continue doing good work. Included in its list of ever-growing and brand experience are: non-dairy, zero sugar coffee creamer brand, nutpods; purpose-driven hard seltzer brand, Flying Embers; the original and number 1 organic lip balm brand, Eco Lips; leading provider of fresh, premium oysters, Real Oyster Cult; healthy soup specialist, Good Stock Soups; all-natural, premium hot sauce brand, Lola’s Fine Hot Sauce; responsibly sourced aluminum bottle purified water, PathWater, and; one of the world’s biggest producers of sustainably farmed, high-quality beef and lamb, True Aussie Beef & Lamb.

Awarded by Bulldog PR Awards with Bronze Midsize Agency of the Year (2021) and Gold Small Agency of the Year (2019), PFG is one of the fastest growing women-led companies in the marketing communications space. It services clients from all over the United States and Canada--providing each one with seamlessly integrated social media and PR services that increase visibility, market penetration, and help them grow into leaders in their space.


Beauty & Cosmetics

Food & Beverage

Publicity For Good

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