Publift
Ben Morrisroe is an experienced professional in marketing and business development, currently serving as General Manager, Head of Growth, and Head of Sales and Marketing at Publift since February 2019. Under Ben's leadership, the Marketing and Publisher Development team is driving global expansion and enhancing ad revenue for publishers and website owners. Previous roles include Publisher Development Lead at Publift, where Ben spearheaded the company's international client expansion and streamlined sales processes, and Marketing Manager at Cx MOMENTS, where Ben significantly improved website conversion rates. Additional experience includes a Marketing Consultant position at S3 Group and an internship at IBM Now Factory. Ben holds a Bachelor of Commerce degree from University College Dublin and has also attended UNSW.
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Publift
Publift was founded in 2015 by two ex-Googlers with the vision of being the first to give smaller digital publishers access to hard-to-reach premium advertisers through cutting-edge technology. Their approach would be in an ethical and unbiased way, allowing them to genuinely help maximize ad revenue and ad quality so their clients could better use their time creating amazing content. Now, Publift is a humble but mighty team loaded with expertise, passion and a cracking sense of humour here in Australia and Ireland. Our independent adtech business powers over 1400 websites and 4 billion monthly ad impressions globally. The Details Who we are: We're an accessible team of friendly Adtech pioneers who are passionate about growing small to medium digital publishers globally through technology, service, education and expertise. What we do: We fill the resource and knowledge gap often faced by digital Publishers to maximise their ad revenue with minimal effort. Why it matters: We know that ad revenue is oftentimes a publisher's only source of income. Our local experts can be trusted to deliver results and provide exceptional support because when our clients win, we win. Get in touch with our team today to find out how we can help you maximise your ad revenue.