Puig
Macarena Cruz is a seasoned professional with extensive experience in consumer and market research, currently serving as the Consumer & Shopper Intelligence Senior Manager at Antonio Puig since August 2011. Prior roles include Market Research Planner at Bacardi, Freelance Consultant at CoCoLab, and Market Research Consultant at Brainventures. Notable achievements include their tenure as Global Market Research Director at Chupa Chups S.A. where Macarena developed the company's global positioning and advised management on strategic issues. Earlier in their career, at Procter & Gamble Spain, Macarena successfully managed a significant marketing budget, repositioned key brands resulting in increased sales, and was instrumental in multiple product launches. Macarena holds a degree from Wilfrid Laurier University.
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