Maria del Mar Agea

Iberia Marketing & Communications Director at Puig

Maria del Mar Agea has a comprehensive work experience in marketing and trade marketing roles. Maria del Mar started their career in 2002 with an internship at the United Nations and later worked as an intern in the European Competition Law Department at Cuatrecasas, Gonçalves Pereira.

In 2006, Maria joined Procter & Gamble as a Brand Manager for global brands such as Olay, Dolce&Gabbana, Gucci, and Valentino Fine Fragrances. Maria del Mar was responsible for designing brand propositions, developing new product concepts, and leading extensive consumer understanding and research.

Maria del Mar then became the Iberia Business Leader of marketing and trade marketing for Hugo Boss, Lacoste, and Rochas, where they led portfolio strategies, developed local strategies, and managed the budget for the Fashion portfolio. Maria also served as the Global Hugo Boss Fragrances Senior Business Leader, where they led the marketing and trade marketing organization and set up global and local marketing plans.

From 2016 to 2018, Maria worked at Coty as the Global Marketing and Trade Marketing Director for Hugo Boss, overseeing the marketing and trade marketing organization. Maria del Mar developed business strategies, set up a vision for the brand, and led global and local marketing plans.

Since 2018, Maria has been working at Puig as the Spain Marketing & Communication Director and later as the Iberia Marketing & Communications Director. In their current role, they are responsible for managing the total brand portfolio for the Iberia business unit, leading a multifunctional team, and overseeing trade marketing responsibilities for the Lifestyle portfolio.

Overall, Maria del Mar Agea has extensive experience in marketing and trade marketing roles, with a focus on brand management, strategy development, and consumer understanding.

Maria del Mar Agea completed a Double Master in Business Administration and Management & Law at Universidad Autónoma de Madrid from 1999 to 2005. In 2006, they pursued a Postgrade in International Business Management at ICEX-CECO as part of the Spanish Institute of Foreign Trade (ICEX) Young Prof Program. Maria del Mar also attended Esade in 2018 for an In-Digital Executive Programme in Digital Marketing. Furthermore, Maria del Mar Agea briefly studied at The London School of Economics and Political Science (LSE) in 2005, focusing on the European Union.

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Timeline

  • Iberia Marketing & Communications Director

    June, 2021 - present

  • Spain Marketing & Communication Director

    December, 2018