Mariana Fernandes

Mariana Fernandes is a highly skilled digital analyst and product manager with a focus on conversion rate optimization and user experience improvements. Currently serving as the CRO & Digital Analyst for Puig, Mariana leads digital analysis for the Carolina Herrera website, utilizing tools like GA4 and Contentsquare to enhance performance and drive conversions. Previously at FARFETCH, Mariana advanced through roles from Trainee Product Manager to Growth Product Manager, successfully defining product roadmaps that resulted in enhanced user experiences and 100% client renewals. Mariana's earlier experience includes a Lean Specialist Trainee role at PepsiCo, where responsibilities involved implementing Lean standards, and a summer internship focused on optimizing pharmacy processes at Luz Saúde. Education includes an Integrated Master Degree in Biological Engineering from Instituto Superior Técnico.