Selva Montero Hernández-Barahona

Selva Montero Hernández-Barahona is an accomplished professional with extensive experience in analytics and optimization across various sectors, including retail, pharmaceutical, and luxury. Currently serving as the Global Analytics Manager at Puig since April 2022, Selva leads data activation and conversion rate optimization initiatives. Prior roles include Senior Analytics & Optimization Manager at Jellyfish, where Selva managed international projects, and Head of Analytics at Privalia, overseeing web analytics for multiple regions. Educational credentials include a Master's degree in Marketing Directo y Digital from Universitat Pompeu Fabra and a Bachelor's degree in Business and Marketing from the University of Wales, Cardiff, complemented by numerous certifications in digital marketing and analytics technologies.