Rachel Cranston

Rachel Cranston has extensive experience in brand strategy and marketing, with a focus on the food and drink industry. Rachel currently serves as the Head of Brand Strategy at Pukka, a position they have held since June 2022. Prior to this, Rachel was the Head of Marketing & Innovation at Pukka from November 2020 to June 2022. Rachel also worked as the Head of Marketing at Pukka from December 2018 to November 2020.

Before joining Pukka, Rachel held various roles at Alpro, a plant-based food and drink company. Rachel served as the Senior Marketing Manager for UK&I from February 2018 to December 2018, where they worked closely with European teams to develop and execute branded campaigns. Prior to this, Rachel was the Media Marketing Manager at Alpro UK & Ireland from March 2015 to February 2018. In this role, they played a key role in launching innovative plant-based products and managing brand equity.

Rachel started their career at Kraft Foods as a Brand Manager from July 2002 to August 2011. Rachel also worked at The Walt Disney Company as a Brand Development Supervisor from March 2001 to July 2002 and at Millward Brown as a Client Service Executive from September 1997 to March 2000.

Throughout their career, Rachel Cranston has demonstrated strong leadership and strategic skills, contributing to the growth and success of the brands and companies they have worked with.

Rachel Cranston attended the University of Bradford School of Management from 1993 to 1997, where they earned a BA Joint hons degree in International Management & German. In 1996 and 1997, they also obtained a Certificate in Direct Marketing from The Institute of Direct and Digital Marketing. Additionally, in 2000 and 2001, Rachel completed a Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing.