Grupo Pullmantur
Rocío González is a seasoned digital marketing and e-commerce analyst with extensive experience in web analytics and conversion rate optimization. Currently employed at Pullmantur since January 2016, responsibilities include implementing and modeling data for travel products in Google Analytics, managing various tool configurations, and optimizing performance. Previous roles include web analyst and CRO at Casa del Libro and Accenture Interactive, where involvement in dashboard creation, reporting, and migration projects were key tasks. Additional experience encompasses UX consulting and database segmentation for email marketing campaigns at Accenture. Rocío's early career features roles in communication and logistics across multiple companies. Educational qualifications include a master's degree in Web Analytics and Conversion Rate Optimization from KSchool and several specialized courses in administration, business management, and audiovisual communication from prestigious institutions.
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Grupo Pullmantur
El Grupo Pullmantur es una compañía turística con una trayectoria de más de 40 años, que centra sus actividades en el negocio de cruceros. Desde 2006 pertenece a la naviera americana Royal Caribbean Cruises Ltd. Con una capacidad diaria para más de 10.000 pasajeros es la empresa líder en el mercado español de cruceros, opera en el mar Mediterráneo, los mares del Norte, el mar Caribe y en la costa brasileña. El grupo opera a través de dos marcas: Pullmantur Cruceros y Croisières de France, dedicada al mercado francés. El Grupo, con sede en Madrid, cuenta con oficinas comerciales en Argentina, Brasil, Colombia, Francia y Portugal. Pullmantur Group is a tourism sector group with more than forty years of experience, which focuses its activities on the cruise line business. Since 2006 it has belonged to the Royal Caribbean Cruises Ltd shipping line. With a daily capacity of more than 10,000 passengers, it operates in the Mediterranean Sea as well as in the seas of the North of Europe, the Caribbean and the brazilian coast. The Company operates under two brands: Pullmantur Cruceros and Croisières de France, last one addressed to the French and francophone market. The Group has its headquarters in Madrid (Spain) and has sales offices in Argentina, Brazil,Colombia, France and Portugal.