Barbie Cook

Barbie Cook is an accomplished marketing and branding professional with extensive experience in various leadership roles across multiple companies. Currently serving as Chief Brand & Growth Officer at Pulp Juice And Smoothie Bar since January 2025, Barbie previously held the position of Director of Visual Brand & Merchandising at JOANN Stores from April 2019 to September 2024, where responsibilities included enhancing product storytelling and increasing brand visibility. Prior to this, Barbie directed retail marketing at Michaels Arts & Crafts and managed branding initiatives for Dots LLC and Simply Fashion LTD, successfully relaunching the Dots brand after bankruptcy. Early career achievements include managing visual merchandising and store planning initiatives, contributing to significant cost savings and enhanced customer experiences. Barbie holds a Bachelor’s degree in Business Administration and Management from Kent State University and an Associate of Arts degree from Cuyahoga Community College.