Alissa Lopez, MBA

Alissa Lopez, MBA has a diverse work experience spanning various roles in product marketing, entrepreneurship, academia, and internships.

In their current role as a Product Marketing Manager at PulsePoint, Alissa leads the product marketing strategy and cross-functional team alignment for a health-focused programmatic advertising platform. Alissa has successfully supported sales in reaching a significant revenue milestone and has developed a methodical playbook approach to GTM planning. Alissa excels in translating technical product information into customer-friendly language through sales and customer enablement efforts.

Prior to PulsePoint, Alissa worked as a Product Marketing Manager at Fiveable, where they played a pivotal role in launching products and features for Gen Z students. Alissa developed a customer-centered product marketing strategy, conducted market and competitor analysis, and optimized buyer personas and journeys. Alissa championed the voice of the customer and owned the end-to-end GTM strategy and execution.

Alissa also has experience in academia, serving as an Adjunct Professor of Entrepreneurship at Seton Hall University's Pirates LaunchPad. Alissa taught entrepreneurship courses and contributed to the university's entrepreneurial ecosystem.

As the Founder and Product Marketing Manager of Family Balance Planner, Alissa successfully managed their own business and developed strategies for product marketing and growth.

Alissa's earlier experiences include working as a Product Marketing Assistant at Hackensack Meridian Health and an Inbound Marketing Strategist intern at Stryker. Alissa also served as a Doing Business in India Fellow at Seton Hall University.

During their time at William Paterson University of New Jersey, Alissa held various roles including Editor-in-Chief of Pioneer Times, Student Representative on the Marketing and Public Relations Advisory Committee, President of the Student Public Relations Association, and Social Media Promotions Director at WPSC 88.7 FM Brave New Radio.

Alissa began their professional journey as a Business Development and Marketing intern at Cotential and as an Advertising intern at Rodale Inc.'s Women's Health Magazine.

Overall, Alissa Lopez, MBA has a proven track record of success in product marketing, entrepreneurship, teaching, and internships, showcasing their versatile skill set and adaptability in different industries and roles.

Alissa Lopez, MBA, obtained their Master of Business Administration (MBA) degree with a focus on Marketing from Seton Hall University in the years 2017 to 2019. Prior to their MBA, they completed an Associate's degree in Communication, Journalism, and Related Programs from Essex County College. Additionally, Alissa holds a Bachelor of Arts (B.A.) degree in Public Relations, Advertising, and Applied Communication from William Paterson University of New Jersey.

In terms of additional certifications, Alissa obtained the Inbound Methodology certification from HubSpot in April 2017. Alissa also holds a certification in Ethical Leadership from the NASBA Center for the Public Trust; however, the specific month and year of obtaining this certification are not available.