Samantha Ricca

Samantha Ricca has a comprehensive background in account management and media planning, with a focus on programmatic healthcare campaigns. Currently serving as Account Director and Team Lead at PulsePoint since November 2021, Samantha manages post-sale client communications, provides strategic recommendations, and ensures campaign KPIs are achieved. Prior experience includes roles at McCann Health Engagement, where Samantha contributed to the award-winning Phexxi campaign, and at CMI Media Group, where strategic media plans were developed and client budgets managed. Samantha's experience also encompasses positions at UM Worldwide and an internship at ARI, further showcasing a solid foundation in media and customer service. Samantha holds a Bachelor's degree in Marketing from West Chester University of Pennsylvania.