Samira Vaghei

Samira Vaghei is a highly experienced marketing professional specializing in paid media and performance marketing, currently serving as the Director of Paid Media & Performance Marketing at Pulsion since January 2020. With over 15 years of expertise in e-commerce, Samira has successfully led data-driven campaigns, managed diverse marketing teams, and developed strategies to enhance sales and return on advertising spend (ROAS) across various industries, including beauty, fashion, and B2B sectors. Previous roles include Senior Paid Search Consultant at Turko Marketing, Digital Growth & Paid Media Consultant at Above the Fold Media, and Head of Growth & Performance at LULU Software. Samira holds an MBA in International Management from St. John's University and a B.S. in International Business and Marketing from ISEGCOM.