Fernanda Barbosa

Fernanda Barbosa is an experienced Senior Creative Project Manager specializing in Motorsport and Accessories at Puma Group since May 2022. Prior to this role, Fernanda served as a Content Studio Project Planner at HERE Technologies, managing content development for Urban Mobility market campaigns and events. Previous positions include Brand Digital Design Project Manager at Nike, where project management for Nike Running and Women’s B2C digital campaigns targeted the EMEA region, and Senior Digital Account Manager at GREY Argentina, overseeing digital content production for local clients. Earlier experience includes roles at MRM focusing on large-scale digital production for major clients, Account Executive at Medcenter Solutions coordinating digital campaigns for pharmaceutical companies, and various positions at Wunderman Buenos Aires managing BTL campaigns and project management for offshoring clients. Educational qualifications include a Bachelor's degree in Graphic Design and a Bachelor's degree in Advertising, both from UADE.