Kardelen Ozyurda

Kardelen Ozyurda is a seasoned professional in e-commerce UX and conversion rate optimization, currently serving as Product Owner and UX & CRO Manager for PUMA Group since October 2023. Prior experience includes roles as a UX/CRO Expert at n11.com, Turkey's leading e-commerce site, and as a UX/Conversion Rate Optimisation Executive at Teknosa, Turkey's foremost technology retail company. Kardelen has also worked as a Conversion Rate Optimization Consultant at Hype, where insights were translated into actionable designs for various clients, and as a UX Researcher at Uservision, conducting comprehensive user research methodologies. Early career highlights include technical support roles at Webhelp Türkiye and internships at Acibadem Healthcare Group and Bakirkoy Dr. Sadi Konuk Training & Research Hospital. Kardelen holds a graduate degree in Psychology from Girne American University and is currently pursuing further education at Anadolu University.