Seth Freiden

Seth Freiden is a seasoned business professional with extensive experience in the toy and entertainment industry. As the Business Owner of Pump It Up since January 2019, Seth operates the franchise for the Kansas City Metro area and has relocated the business in 2023. Additionally, as the Chief Executive Officer of U.S. Toy Company since December 2001, Seth has focused on strategic planning and resource management while overseeing product development and marketing for multiple brands, including Constructive Playthings and Pump It Up. Previous experience includes roles at Forrester Research and Edward Jones, providing a strong foundation in research and financial services. Seth holds a Bachelor of Science in Business Administration with a focus on Finance and International Business from Washington University in St. Louis.