Michelle Baker

Michelle Baker is an experienced retail professional with a strong background in store management and operations, currently serving as the General Store Manager at Pura Vida since October 2022. Prior to this role, Michelle spent nearly a decade at Destination Maternity Corp, where Michelle held various managerial positions, consistently exceeding sales targets and fostering customer loyalty through exceptional service and strategic marketing initiatives. With a Bachelor of Arts in Fashion Merchandising from California State University, Long Beach, Michelle possesses a solid foundation in the fashion retail industry and has developed substantial skills in team leadership, client relationship management, and financial oversight throughout a diverse career that includes positions at American Eagle Outfitters, Victoria's Secret, and H&M.