Gabriella Heroux

Gabriella Heroux has a diverse work experience in the field of marketing and communications. Gabriella began their career as a Social Media Specialist at Sodalicious in 2016, where they successfully grew the Instagram following by 425% over 18 months. Gabriella then joined Brigham Young University as an Athletic Social Media Specialist in 2014, where they managed official social media platforms, live-tweeted games, and handled paid social strategy. In 2017, they became the BYUSA Campaign Social Media Director, leading a team of 20 volunteers and executing a successful content strategy that resulted in a record-breaking voter turnout.

In 2018, Gabriella interned at Nike as a Talent Attraction Digital Media Intern, where they created a social media strategy for Nike's Talent Acquisition team and managed the Nike Intern #swooshlife social media competition. Gabriella joined Color Factory in 2018 as a Communications Intern and eventually became a Communications Coordinator, responsible for managing customer service inboxes and executing social media content strategy.

In 2021, Gabriella joined Vivint as a Social Media Manager before transitioning to Pura as a Social Media Manager. Gabriella later became a Lifecycle Marketing Specialist and, currently, a Lifecycle Marketing Manager at Pura.

Gabriella Heroux pursued their undergraduate studies at Brigham Young University from 2014 to 2019. During this period, they focused on the field of study in Sociology, although the specific degree attained is undisclosed.