Hazel Haskayne

Hazel Haskayne is an accomplished professional in qualitative research with extensive experience in leadership roles across various organizations. Currently serving as Director at Purdie Pascoe since January 2025, Hazel has held key positions such as Practice Leader Europe at both Cerner Enviza and Kantar Health, contributing expertise in qualitative methodologies. Prior to these roles, Hazel was Global Practice Leader at Oracle Life Sciences from October 2023 to January 2025 and led the qualitative practice at Engage Research from 2015 to 2017. Earlier experience includes a tenure at Kantar Health as Group Director and multiple leadership positions at TNS from 1998 to 2013. Hazel is passionate about qualitative research, emphasizing its dynamic nature and the importance of understanding individual and group motivations within the healthcare sector.