Brad Rutherford

Brad Rutherford is an experienced marketing professional currently serving as the Associate Marketing Manager for Pro Staff and Events at Pure Fishing since May 2015. In this role, Brad manages pro staff, tournaments, and events while focusing on growth in various fishing sectors, including Bass and Walleye. Responsibilities include developing ROI processes for pro staff and managing high school and college programs to enhance brand loyalty. Prior to this, Brad was the Field Test Coordinator at Pure Fishing, where relationships with field testers were cultivated to ensure comprehensive product testing. Earlier experience includes serving as Marketing Coordinator at EnCon Companies, where brand development and relationship management were key responsibilities. Brad holds a Bachelor of Science in Business and Public Policy from Young Harris College, earned in 2014.