Kim Hoffman

Kim Hoffman is a marketing professional with extensive experience in strategic brand management and communications. Currently serving as Vice President of Marketing Operations at Pure Fishing since December 2018, Kim has held various roles within the company, including Director of Marketing Communications and Sr. Manager of Advertising & PR. Prior to joining Pure Fishing, Kim worked at Newell Brands from February 2011 to December 2018, where responsibilities included Sr. Manager of Brand Activation for Fishing and other senior marketing positions. Kim's early career included roles at Carlisle FoodService Products and Newell Rubbermaid, focusing on marketing communications and brand strategy. Education includes an M.S. in Integrated Marketing Communications from West Virginia University and a BA in Fine Art from Marist University, graduating Cum Laude.