Matt Florentino

Matt Florentino is an experienced marketing professional currently serving as the Director of Marketing at Salty Crew since July 2024. With a career spanning over a decade at Pure Fishing as a Regional Pro Staff member, Matt also held multiple marketing roles at AFTCO from February 2013 to July 2024, including Marketing Director, Creative Marketing Manager, and Online Marketing Manager. Prior experience as the Assistant Website Manager at Sport Chalet from April 2007 to February 2013 involved collaborating with various teams to enhance e-commerce initiatives and manage user-generated content. Matt holds a B.S. in Business Administration with a focus on E-Business and E-Commerce from California State Polytechnic University, completed in 2009, and graduated from Carson High School in 2002.