Kelly Meyering is an experienced marketing professional with a strong background in email marketing and database management. Currently serving as the Senior Email Marketing Manager at PURE Insurance since April 2022, Kelly has effectively managed email marketing strategies that encompass planning, content creation, audience segmentation, and performance metrics. Prior to this role, Kelly worked at The Blue Book Building & Construction Network® for over three decades, holding various positions including former Database Marketing Manager, Direct Marketing Supervisor, and Direct Marketing Specialist. In these roles, responsibilities included managing email and mail campaigns, developing marketing roadmaps, analyzing campaign success, and collaborating with teams to enhance campaign effectiveness while maintaining budgetary constraints.
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