Pure Pet Food
Lauren Aitken is a seasoned professional in customer experience management with over 14 years of experience, currently serving as the Senior Customer Experience Lead at Pure Pet Food since April 2025. Prior to this role, Lauren held various key positions at Asda from January 2011 to April 2025, including Senior Manager - Customer Experience, where responsibility encompassed end-to-end customer journey optimization, and Activity Manager for project management across various functions. Expertise includes journey mapping, understanding customer pain points, and driving retention through strategic initiatives. Academic qualifications include a Bachelor of Arts in Modern Languages with Management Studies from Newcastle University, along with additional education in Germany and France.
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Pure Pet Food
gentle process of dehydration involves blowing warm air across ingredients to remove the moisture content and preserve the food.