Dan Swinden

Dan Swinden currently serves as the Director of Sales Capabilities and the Director of Insights & Category at Pure Sunfarms since May 2022. Prior to this, Dan accumulated extensive experience at Labatt Breweries of Canada from December 2010 to May 2022, holding various positions including Business Intelligence Manager - Prairies, District Sales Manager for Northern Alberta, and Sales Intelligence Analyst, among others. Responsibilities included managing teams, forecasting market initiatives, building reporting systems, and developing key account strategies. Dan began their career as an Account Manager at Apache Superior Print, achieving significant sales growth, and has prior project management experience at Grafikom and Merrill Corporation. Dan holds a Bachelor of Education degree in History from The University of Lethbridge.