Madiha Parvez

Madiha Parvez is an experienced professional in innovation and business design, currently serving as Group Innovation Manager at PureHealth since December 2023, where responsibilities include identifying growth opportunities and enhancing operational efficiency to improve patient outcomes. Previously, as Market Engagement Manager APAC for GSMA, Madiha focused on expanding Mobile Money services across seven Asian markets to promote financial inclusion. Madiha held various leadership roles at Telenor Pakistan, including Head of Corporate Innovation & Business Design, overseeing the startup accelerator program Telenor Velocity, and leading initiatives to solve business challenges through innovation and technology. Madiha co-founded DEMO, providing consultancy and training in impact-driven sectors, and directed the Takhleeq Incubation Center at the University of Central Punjab. Madiha has also contributed to academia as an Assistant Professor at NUST Business School and has a strong academic background with multiple degrees, including an MBA in Entrepreneurship and Marketing from Rochester Institute of Technology.