Sadia Khuram

Sadia Khuram possesses extensive experience in strategic leadership and marketing within the telecommunications sector, currently serving as Group Chief Strategy Officer at Pure Health since October 2021. Previously held roles include Chief Strategy Officer at TMO - Pure Health and Vice President of Marketing & Products at Jazz, where Sadia also acted as Chief Customer Experience Officer. Additional experience encompasses general management at Careem and significant positions at Mobilink, including Director Customer Experience Management, where impactful transformations enhanced customer experience and loyalty metrics. Sadia's career initiated with Paktel and included a foundation in marketing at Caltex. An alumnus of the Massachusetts Institute of Technology's Sloan School of Management, Sadia holds an MBA specializing in Innovation and Global Leadership, complemented by a Master’s from Lahore University of Management Sciences and a Bachelor’s from Kinnaird College for Women.