PureRED
Chelsea McDonald is an experienced social media and influencer marketing professional currently serving as the Director of Social Media (Organic and Paid) and Influencer Marketing at PureRED since May 2023. In this role, Chelsea established strategic playbooks, led competitive research, and developed B2C and B2B influencer programs for CPG and retail clients. Prior experience includes serving as Senior Global Social Media Strategist at Groupon, where responsibilities encompassed managing the influencer program and developing a comprehensive social media playbook. At DEG Digital, Chelsea held multiple roles including Senior Social Media Strategist, focusing on technology offerings and strategic planning. Academic achievements include a Master of Science in Journalism - Digital Content Strategy from The University of Kansas and a Bachelor of Arts in Mass Media with a focus on Public Relations from Washburn University.
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PureRED
PureRED is the leading Marketing Service and Technology Partner creating and delivering digital content at the scale, speed and precision required by large enterprise retailers and consumer marketers. Today, their 500+ tireless experts create digital content and experiences at a ferocious pace for 14 of the largest 25 retailers and consumer brands.