Purple Metrics
Lucas Pizzinatto, also known as Pizzi, has a diverse work experience in sales, marketing, and management roles. Lucas is currently the Head of Sales and a founding team member at Purple Metrics. Prior to that, they were the Head of Sales at Brand Gym. Lucas has also served as the Head of Marketing and New Business at Uniamo and as a Key Account Manager at Rappi. Lucas has also worked as an Account Planner at Yahoo and as a Co-founder and Commercial Director at IODIT Consultoria. Additionally, they gained experience as a Marketing Intern at Unilever and held various positions at ESPM Jr. SP, including Director of Marketing, Manager of Marketing, Consultant, and Commercial Trainee.
Lucas Pizzinatto (Pizzi) completed their Bachelor's degree in Publicidade (Advertising) at ESPM Escola Superior de Propaganda e Marketing from 2014 to 2018. Lucas has also obtained additional certifications, including "Improving Your Business Through a Culture of Health" from Harvard University, "Estruturação de Crescimento em Vendas" from ESPM Escola Superior de Propaganda e Marketing, "Curso de Excel Premium" from Excel Business Escola de Excel, "Workshop de Storytelling e Marca Pessoal" from Ycoach - Coaching Career and More, and "Curso de Excel Standard" from Excel Business Escola de Excel.
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Purple Metrics
Purple Metrics is the recurring branding measurement software for marketing teams to visualize the results of their brand. Here's how it works: brands install the Purple survey on their own channels or send it out to their databases. Based on the responses, algorithms generate metrics on brand sentiment, declared behavior, and perceived attributes. Blip, Conta Azul, Daki, Nuvemshop, Linx and other clients love Purple Metrics for its actionable insights, to monitor results and make regular business and marketing action decisions.